Russia holds the second place in the ranking of countries applying in practice the principles of corporate social responsibility - this is the result of Grant Thornton International conducted (Grant Thornton International) study. Worse than in Russia, the situation in Turkey, which closes the score.
The main motive, as noted by the compilers of this study, forcing local entrepreneurs to pursue a policy of corporate social responsibility (CSR), is attracting and retaining key, most important, people. Thus, according to Grant Thornton International, 63% of respondents named this factor the main driver of CSR, while 60% are implementing the principles of social responsibility in the hope of reducing costs. In the world average of these two items called for the motives of ethical practice 56% of the companies.
Not unimportant for the Russian business were and investor relations. About 57% of companies believe that the introduction of ethical business practices contributes to the development of these relations.
It is noteworthy, but 56% of domestic companies are implementing CSR principles in order to save the planet, which is higher than the world average (36%). At the highest level of care for the environment is not recorded anywhere, but in Georgia (81%) and the lowest, as it may seem, - the "most vocal" champions of the environment - United States (13%).
Activities in the field of CSR, companies conducted in 2010 (% of respondents)
Number Country Providing training (%) Flexible working hours (%) Health Care (%)
1 Philippines 83 71 94
2 Thailand 83 85 87
3 South Africa 80 60 88
4 Botswana 72 66 86
5 Canada 67 72 88
6 Finland 95 92 90
7 New Zealand 70 84 82
8 Ireland 66 77 74
Chile 9 72 76 89
United Kingdom 10 73 79 73
...............
37 Russia 66 50 39
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In order to reduce the pressure on the government business, CSR practice is carried out 52% of companies in Russia, to reduce the tax burden, strengthening the brand and influence on public sentiment - 55% of respondents. Globally, the company, as before, the focus on CSR, mainly to strengthen the brand, attract and retain key employees and to obtain new contracts. More than half of surveyed firms of Grant Thornton have identified as priorities for these advantages.
"In countries with developed economies struggle with the effects of the recession has forced businesses to focus on real income, developing countries also, however, to a greater extent take on CSR initiatives," - said General Director of Grant Thornton International, Ed Nusbaum. The realization of the principles of social responsibility can bring commercial benefits if the policy is aimed at CSR involvement of skilled personnel and the creation of brand value, he said.
CSR in practice
When asked, "what actions your company has taken over the last year in terms of CSR," the largest number (66%) of the Russian respondents said they gave their employees the opportunity to undergo training and internships. Flexible working hours offered 50% of Russian companies participated in the survey, and in 2008 there were slightly more (55%). Medical conditions have improved in the last year for their employees 39%, whereas in a survey of 2008 respondents was 52%.
"Often, Russian companies are adopting CSR policies to create a positive image, enhance the company's reputation, which, in turn, works to attract and retain talented employees. The correct approach to this question gives us every chance to improve profitability, "- said the personnel manager of Grant Thornton in Russia Lyudmila Gaidai.
But with the charity is not so good. According to a study in charity last year, was attended by about 39% of domestic companies, which is significantly lower than in 2008, when to hold various charity events claimed 59% of respondents. Dropped significantly over the past three years, and the desire of companies to diversify their staff work, according to the Grant Thornton. At least, if in 2008 62% of respondents stated that their employees have provided ample opportunity, in 2011 these companies were only 22%.
In general, experts say, Russian companies have shown an increase in only two directions of CSR - education and training and the efficient use of energy. All other items in the survey in 2008 looked much more positive than it is today. For example, earlier participation in social activities took 45% of companies now - 31%. On the change in the product line in order to reduce environmental and social impacts in the past, the study said 34% of the companies, the latter survey found only 15% of respondents. The number of companies that help other companies develop their business (coaching), decreased in three years from 28% to 14%.
Activities in the field of CSR, held by Russian companies in 2010 (% of respondents)
2011 2008
Education / training 66 60
Flexible hours 50 55
Health care 39 52
Promoting opportunities 22 62
Go to the efficient use of energy 39 37
Better control over the production of waste 28 28
Participation in social activities 31 45
Charity 39 59
Changing the product line to reduce the environmental impact 15 34
Mentoring 14 28
The use of environmentally friendly products June 22
"So in fact taken in the last year in CSR initiatives, Russia ranked 38th out of 39. Despite the fact that 56% of Russian companies called concern for the environment the most important driver of the implementation of CSR practices actually implemented initiatives demonstrate a strong gap between the world average, "- summarize the experts from the Grant Thornton International.
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